Our latest TVC for Housing Bank celebrating Jordan’s Centennial - in collaboration with @advvise
This is the result of 50,000 ping pong balls in a pool, transforming it to a unique projection surface.
Let’s see the world through the eyes of children and never stop reimagining a better world for every child - In collaboration with @unicef_jordan @leoburnettjo
FLUX, leverages state-of-the-art technology with physical expression and visual representation to create momentary real-time portrait of an individual. The digital presentation and modification of one‘s self-image will be their spiritual energy powered by movement.
The mutative projections on the installation celebrated designs, patterns and general approach to art and fashion. Those mesmerizing animated visuals were coordinated with elaborate lighting cues and loud music; altogether they merged into one breath-taking alternative reality show. We wanted to celebrate the aesthetics, chaos and concept, the avant-garde. Having new technologies in our hands, we aimed to create a digitally immersive experience so people can actually feel the design and see how the prints create the whole different world.
There are no limits to projection mapping, we decided to create an art installation in one of the streets in Um Uthaina, Amman. The theme was abstract expressionism, so Pop Art was the way to go, we were inspired by the great Andy Warhol where we rendered his work on to trees.
One of its aims was to use images of popular (as opposed to elitist) culture in art, emphasizing the banal or kitschy elements of any culture, by using irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.
Instead of the usual christmas tree, we decided to take it up a notch. We designed a virtual tree and projected it on the window.
A magical wedding took place at the Four Seasons ballroom in Amman, with historical paintings coming to life!